Malou sells a complete marketing suite to restaurants: 169 € per location per month for one or two restaurants, after a demo. If what you need is to reply to your reviews, ReplyTop does it from 12 € excl. VAT a month, and you can start for free today.
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Starter costs 12 € excl. VAT a month for one location. Malou lists 169 € per location per month for one or two restaurants, local SEO and social media included.
You create your account and connect your Google profile yourself, with no demo and no quote.
Hotels, shops, trades, clinics: ReplyTop replies to reviews for any business. Malou's plans are designed for restaurants.
| ReplyTop | Malou |
|---|---|
| Entry price | |
| Free up to 5 replies a month, then 12 € excl. VAT a month (10 € a month billed yearly). | 169 € per location per month for 1 or 2 locations, presented as an all-inclusive price. |
| Getting started | |
| Sign up online, no credit card. The free plan has no time limit. | Demo, then quote. |
| Who it's for | |
| Restaurants, hotels, shops: businesses that get reviews every week. | Restaurants, from independents to groups of more than 15 locations. |
| Automatic review replies | |
| Yes, on Google, in every plan. At 1 or 2 stars, the reply waits for your approval (default setting, establishment by establishment). | Yes: an AI review reply agent, automated replies and alerts on sensitive topics. |
| Several establishments | |
| Up to 5 establishments for 39 € excl. VAT a month; beyond that, on request. | Lower per location as the group grows: from 3 to 9 locations, from 99 € (Essential), 120 € (Growth) or 151 € (Full) per location per month. 15% off with yearly billing. |
| Review platforms | |
| Google on autopilot. Trustpilot with the Chrome extension, from Starter. | More than 10 review platforms, in one place. |
| Review requests to customers | |
| Not yet: ReplyTop focuses on replies. | Yes, as an add-on: the Boosters module, with on-site collection tools and campaigns. |
| Beyond reviews | |
| Nothing else: ReplyTop focuses on your reviews, from the reply to the follow-up (average rating, trend, customer sentiment). | Depending on the plan: local SEO, business information kept up to date on Google and on up to more than 50 platforms, social media, menus. |
| Support | |
| By email; priority on Pro. | Personalised onboarding and a dedicated account manager (CSM), in every plan. |
Information about Malou checked on September 30, 2026 on its public pages. ReplyTop prices exclude VAT.
Comparison written by ReplyTop from the public pages of Malou, on the date shown. Offers change: if something is no longer accurate, write to us and we will correct it. Malou is a trademark of its owner, not affiliated with ReplyTop.
Three steps, in this order, so that only one tool replies to your reviews.
The free plan opens in a few minutes, with no credit card and no time limit.
Before connecting your profile: two tools replying to the same reviews get in each other's way.
ReplyTop only replies to reviews that don't have a reply yet: those you or Malou already answered stay as they are.
Connect your Google profile in a few clicks: your next reviews get their reply, without you having to think about it.
Start for free