The MARA alternative, at a fraction of the price.
MARA is built for hotels and starts at €100/month per property (€70/mo billed annually, up to 50 rooms)—and requires its €160/month Core plan for full autopilot. ReplyTop automates Google and Trustpilot review replies for any business, with a permanent free plan and Starter at €12 excl. VAT/month.
Why choose ReplyTop. Over MARA.
Free plan, then €12 excl. VAT/month
MARA starts at €100/month for a single hotel up to 50 rooms, and full Auto-Pilot requires its €160/month Core plan. ReplyTop gives you 5 free replies/month forever, then full autopilot at €12 excl. VAT/month (€10 billed annually).
Up to 5 locations included in Pro
MARA charges per property. On ReplyTop, the Pro plan covers up to 5 establishments for €39 excl. VAT/month total.
Built for every business, not just hotels
Whether you run a restaurant, shop, clinic, trade business or independent hotel, ReplyTop handles your Google and Trustpilot reviews without enterprise hotel software overhead.
Point by point. ReplyTop compared to MARA.
| ReplyTop | MARA |
|---|---|
| Entry price | |
| Free up to 5 replies a month, then €12 excl. VAT a month (€10 a month billed yearly). | Lite at €100/month (€70/mo billed annually, 1 property up to 50 rooms), Core at €160/month, Intelligence at €290/month. |
| Who it's for | |
| Restaurants, hotels, shops: businesses that get reviews every week. | Independent hotels, hotel groups and hospitality property managers. |
| Getting started | |
| Sign up online, no credit card. The free plan has no time limit. | Online free trial without a credit card, or a live demo with sales. |
| Several establishments | |
| Up to 5 establishments for €39 excl. VAT a month; beyond that, on request. | Priced per property (Lite is limited to 1 property up to 50 rooms). |
| Billing | |
| Monthly with no commitment, or yearly with 2 months free. | Monthly or annual, billed in euros. |
| Automatic review replies | |
| Yes, on Google, in every plan. At 1 or 2 stars, the reply waits for your approval (default setting, establishment by establishment). | Yes: rule-based Auto-Pilot included in Core (€160/mo) and Intelligence (€290/mo); not included in Lite. |
| Review platforms | |
| Google on autopilot. Trustpilot with the Chrome extension, from Starter. | Direct integrations with Google, Booking.com, Expedia and TripAdvisor; other sites via Chrome extension. |
| Beyond reviews | |
| Nothing else: ReplyTop focuses on your reviews, from the reply to the follow-up (average rating, trend, customer sentiment). | Brand Voice training, Smart Snippets, guest intelligence analytics, guest surveys and review widgets. |
Information about MARA checked on October 21, 2026 on its public pages. ReplyTop prices exclude VAT.
MARA may also suit you if…
- You manage a hotel or hotel group and need direct integrations with Booking.com, Expedia and TripAdvisor alongside Google.
- You want guest satisfaction surveys and hotel-department sentiment analytics.
MARA pages consulted
- 1.MARA, MARA Pricing: Lite, Core & Intelligence Plans Compared (opens in a new tab), accessed October 21, 2026. Vendor pricing page; per-property prices in euros for hotels.
- 2.MARA, MARA AI: The Best Hotel Reputation Management Software (opens in a new tab), accessed October 21, 2026. Vendor home page.
Comparison written by ReplyTop from the public pages of MARA, on the date shown. Offers change: if something is no longer accurate, write to us and we will correct it. MARA is a trademark of its owner, not affiliated with ReplyTop.
Switch to ReplyTop. Without duplicates from MARA.
Three steps, in this order, so that only one tool replies to your reviews.
Create your account
The free plan opens in a few minutes, with no credit card and no time limit.
Turn off MARA's automatic replies
Before connecting your profile: two tools replying to the same reviews get in each other's way.
Connect your Google profile
ReplyTop only replies to reviews that don't have a reply yet: those you or MARA already answered stay as they are.
Take your evenings back. ReplyTop answers your reviews.
Connect your Google profile in a few clicks: your next reviews get their reply, without you having to think about it.
Start for free- 5 free replies a month
- No credit card
- Cancel anytime