Semrush Local is a local SEO toolkit whose AI replies to your Google reviews once a day. ReplyTop focuses on replies: it checks your reviews three times a day, also replies on Trustpilot and starts for free.
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ReplyTop checks your Google reviews three times a day and replies within hours. Semrush Local's AI replies once a day.
ReplyTop replies to your Trustpilot reviews with its Chrome extension. For reviews outside Google, Semrush Local sends you to the review's site.
ReplyTop's free plan has no time limit. The Semrush trial lasts 7 days, and its Base plan is listed with yearly billing.
| ReplyTop | Semrush Local |
|---|---|
| Automatic review replies | |
| Yes, on Google, in every plan. At 1 or 2 stars, the reply waits for your approval (default setting, establishment by establishment). | Yes, on Google: the AI replies once a day. You choose whether it answers positive reviews, negative ones, or both. |
| Review platforms | |
| Google on autopilot. Trustpilot with the Chrome extension, from Starter. | Replies from the tool on Google; for reviews on other sites, a button takes you to the site to reply there. |
| Getting started | |
| Sign up online, no credit card. The free plan has no time limit. | 7-day free trial, cancel anytime. |
| Entry price | |
| Free up to 5 replies a month, then 12 € excl. VAT a month (10 € a month billed yearly). | 28.77 € per location per month, billed yearly (Base plan). |
| Several establishments | |
| Up to 5 establishments for 39 € excl. VAT a month; beyond that, on request. | Priced per location: 57.54 € a month billed yearly for the Pro plan; Business plan on quote. |
| Reply languages | |
| French, English, Spanish, German, Italian and Portuguese: the reply follows the language of the review. | You pick the language and tone of automatic replies, or the reply follows the language of the review. |
| Review requests to customers | |
| Not yet: ReplyTop focuses on replies. | Yes, on the Pro plan: review requests by text message and email after each visit. |
| Beyond reviews | |
| Nothing else: ReplyTop focuses on your reviews, from the reply to the follow-up (average rating, trend, customer sentiment). | Local SEO: an AI agent posts on your Google profile (updates, photos), map rank tracking, profile audit; directories on the Pro plan (70+ in the US, 40+ elsewhere). |
Information about Semrush Local checked on September 30, 2026 on its public pages. ReplyTop prices exclude VAT.
Comparison written by ReplyTop from the public pages of Semrush Local, on the date shown. Offers change: if something is no longer accurate, write to us and we will correct it. Semrush Local is a trademark of its owner, not affiliated with ReplyTop.
Three steps, in this order, so that only one tool replies to your reviews.
The free plan opens in a few minutes, with no credit card and no time limit.
Before connecting your profile: two tools replying to the same reviews get in each other's way.
ReplyTop only replies to reviews that don't have a reply yet: those you or Semrush Local already answered stay as they are.
Connect your Google profile in a few clicks: your next reviews get their reply, and you only approve the critical ones.
Start for free